Pride Media is a digital media agency that creates niche promotional campaigns for small companies to use via print, social media and email.
Oversaw and facilitated change management efforts during company acquisition. Onboarded stakeholders and parent company project managers to existing infrastructure and provided technical support for emergent issues.
Managed video post-production process while training full-time employee & onboarding new video editors; create and update documentation around existing processes and workflows; ensuring adherence to best practices and established workflows.
Facilitated transition to new accounting software for financial group; perform cost-reduction duties, such as analyzing inactive accounts for deletion leading to 4% in cost reduction over a year.
Media Partners was a full-service media production firm that specialized in creating dynamic digital video content that producers used for sales & marketing, brand recognition and educational training.
Researched cloud-based infrastructure providers to transition from physical storage, streamlining and expediting video editing & asset proliferation. Requested and reviewed quotes and estimates from vendors, then drafted executive report. Monitored & oversaw transition to new system and created company-wide best practices documentation.
Conceptualized and executed holiday marketing campaign with accompanying video assets in collaboration with marketing team. Met with key internal stakeholders to brainstorm and develop special marketing campaign. Sourced content, voice talent, and video production to create series of "Best of” videos. Managed creative feedback process to ensure alignment with stakeholder vision. Oversaw final approval and successful launch of videos that provided on-budget blueprint for future campaigns.
Managed rebuilding of company’s mobile site. Met with key stakeholders to develop creative direction for refresh. Performed competitive market analysis and creative research. Contracted with vendor and developed project schedule. Managed website refresh; provided progress and update requests to key stakeholders; managed QA of mobile site and resolved any issues; and maintained open communication with vendor through successful project completion.
Yearly January business trip to Las Vegas Adult Entertainment Expo. Analyzed market trends and developed customized product lists for in-person sales meetings. Attend convention for research marketing and take between 40—60 business meetings averaging about $40k of sales per trip each year. Feedback used in upcoming branding and marketing for retailers' DVD program.
Relaunched e-commerce site. Analyzed data to develop sales and marketing plan for retail site rebranding and relaunch. Developed and managed customer incentive program. Managed rollout of new website and branding. Crafted job description for E- Commerce Manager; managed applicant submissions and interview process; hired and trained new employee
Created & managed post-production release schedule. Assembled a cross-functional team that worked on multiple, simultaneous projects. Created an agile workflow that allowed us to ideate, collaborate, edit and disseminate content quickly to paying subscribers. Coordinated with our partners to keep up with our strict timelines.
EMP was the American office of an EU-based media production agency specializing in the finishing, importing and the promotion & distribution of niche European content.
Researched and developed inventory management system. Oversaw and managed build-out and implementation of warehouse and corresponding inventory software.
Developed marketing assets and maintained effective relationship with B2B customers.
Developed system in QuickBooks that is still currently in use.